University of Technology, Sydney

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24790 Business Project: Marketing

6cp
Requisite(s): ((24734 Marketing Management OR 24746 Marketing: Concepts and Applications)) AND 24710 Buyer Behaviour AND 24720 Marketing Research AND 24730 Marketing Strategy
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.

Postgraduate

This subject is a simulated business consultancy project that allows students to investigate a specific business activity related to marketing, using a company of the student's choice. It covers many aspects of marketing, marketing strategy and specialist marketing subjects. Students are required to apply a range of marketing and non-marketing theories already covered in their degree.


Detailed subject description.

Fee information

  • 2013 contribution for commencing Commonwealth-supported students: $1224 (Note: Students who commenced prior to 1 January 2010 should consult the Fees Calculator by Subject for relevant student contribution charges for Commonwealth-supported students. Not all students are eligible for Commonwealth-supported places.)
  • 2013 amount for undergraduate domestic fee-paying students: $2825 (Note: Fees for postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the annual fees schedule.)
  • Subject EFTSL: 0.125

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.