University of Technology Sydney

94672 Creative Methods and Entrepreneurial Initiatives

Warning: The information on this page is indicative. The subject outline for a particular session, location and mode of offering is the authoritative source of all information about the subject for that offering. Required texts, recommended texts and references in particular are likely to change. Students will be provided with a subject outline once they enrol in the subject.

Subject handbook information prior to 2021 is available in the Archives.

UTS: Transdisciplinary Innovation
Credit points: 8 cp
Result type: Grade and marks

Anti-requisite(s): 81538 Frame Innovation AND 81540 Technology, Methods and Creative Practice


This subject focuses on understanding how methods and creative practice can provoke innovative ideas and support their realisation. Through undertaking a client brief, students are challenged to critically explore a diverse range of multidisciplinary methods for their generative potential and underlying worldviews, epistemologies and ways of sensing. Teams probe for insights and shape processes for discovery, create frameworks for critiquing and judging ideas, all while identifying and dealing with unknowns. This subject also engages students with entrepreneurial practices in different professional contexts, ranging from tech start-ups to intrapreneurial approaches in public sector organisations. Students shape initiatives according to their personal values, interests and talents, consider resources and practicalities, experiment, identify and communicate potential value for different stakeholders, and make decisions about whether to pivot, persevere or abandon entrepreneurial initiatives.

Subject learning objectives (SLOs)

Upon successful completion of this subject students should be able to:

1. Apply a range of methods and strategies that take into consideration multiple perspectives of stakeholders to provoke innovative ideas
2. Articulate the value proposition associated with a creative idea based on data insights and other relevant evidence
3. Critique various methods and creative practices in terms of their contribution to generating and implementing innovative ideas
4. Investigate and assess the impact innovative ideas might have in relation to regulatory requirements and practices, from practical as well as ethical perspectives

Course intended learning outcomes (CILOs)

This subject contributes specifically to the development of the following course intended learning outcomes:

  • Explore, interrogate, generate, apply, test and evaluate problem-solving strategies to extract social, economic, strategic or other value from data (2.3)
  • Integrate findings from research and problem/ stakeholder/data analysis in creative and useful ways to generate technological ideas (2.4)
  • Analyse, understand and articulate the strengths and weaknesses of particular techniques, technologies or creative choices in relation to time, quality and cost (4.4)
  • Interrogate and appreciate the ethical responsibilities related to social, legal and regulatory practices (5.3)

Contribution to the development of graduate attributes

The subject provides opportunities for you to bring together diverse disciplinary approaches to structuring a creative process. You examine different ways of understanding and framing problems to create new opportunities. You then use these insights and work in teams to develop an entrepreneurial initiative through multiple iterations of experimentation and validation. The subject challenges you to explore how your initiative creates value for diverse stakeholders and for your team.

So your experiences as a student in this subject support you to develop the following graduate attributes (GA):

  • GA 2 - Creating value in problem solving and inquiry
  • GA 4 - Resilient practices within complex systems
  • GA 5 - Imaginative and ethical citizenship

Teaching and learning strategies

Learning in this subject will take place in a collaborative, immersive, experiential and studio-based environment. This subject is enquiry-based: students will conduct individual preparatory research and exploration, which will form the basis for collaborative discovery and interactive learning activities in class. Students will also work with academics, entrepreneurs and industry professionals across a wide range of disciplines. Staff, peers and invited experts will give formative feedback through class activities as students apply creative methods and develop their entrepreneurial initiatives. Class materials available on

Content (topics)

  • Value propositions: Identifying and communicating opportunities to add value across a range of situations
  • Creative intelligence
  • Service design
  • Creative methods and practices
  • Entrepreneurship/intrapreneurship and innovation: concepts and frameworks


Assessment task 1: Methods imaginarium


This task addresses the following subject learning objectives:

1 and 3

This assessment task contributes to the development of course intended learning outcome(s):

2.3 and 4.4

Type: Portfolio
Groupwork: Group, individually assessed
Weight: 40%

Assessment task 2: Perspective on value


This task addresses the following subject learning objectives:

2 and 4

This assessment task contributes to the development of course intended learning outcome(s):

2.4 and 5.3

Type: Report
Groupwork: Group, group and individually assessed
Weight: 20%

Assessment task 3: Enterprising initiatives


This task addresses the following subject learning objectives:

1, 2 and 4

This assessment task contributes to the development of course intended learning outcome(s):

2.3, 2.4 and 5.3

Type: Presentation
Groupwork: Group, group and individually assessed
Weight: 40%

Minimum requirements

Students must attempt each assessment and achieve an overall pass in this subject.

Students are required to attend 80% of all scheduled classes in this subject. This normally means you can miss at most two (2) weekly classes. If you do not meet this requirement, you may be refused permission by the Responsible Academic Officer to be considered for assessment in this subject (UTS rule 3.8.2), which may result in you failing the subject. If the reason for your absence is due to illness or misadventure, please follow the normal procedures to apply for special consideration.

Late penalties apply to all assessment tasks as outlined in the FTDi FYI student booklet. Please consult this booklet for other useful information, including information on special consideration, plagiarism, extension and student support services.