University of Technology Sydney

89213 Narrative Media Studio: Design

Warning: The information on this page is indicative. The subject outline for a particular session, location and mode of offering is the authoritative source of all information about the subject for that offering. Required texts, recommended texts and references in particular are likely to change. Students will be provided with a subject outline once they enrol in the subject.

Subject handbook information prior to 2024 is available in the Archives.

UTS: Design, Architecture and Building: Design
Credit points: 12 cp
Result type: Grade and marks

Description

The objective of this studio is to support students' development and evolution of their own distinct visual language and design process for narrative animation projects. Students are challenged to consider all aspects of the relationship between human experience and design as understood in their widest senses. The studio uses making and 2D hybrid animation practice to explore the design of narratives, characters and environments. This is through global research and practice-based projects, with an emphasis on the role of lived experience with consideration to historic, scientific, technological, economic, social and cultural elements that influence aesthetics and content.

Subject learning objectives (SLOs)

On successful completion of this subject, students should be able to:

1. Demonstrate a capacity to position work within a wider social and cultural context displayed through perceptive concept development.
2. Demonstrate presentation skills that effectively communicate complex ideas, workflows and narratives.
3. Demonstrate high level visual communication skills through supporting documentation
4. Demonstrate a capacity to analyse and synthesise complex ideas into compelling and innovative narrative forms.
5. Demonstrate an understanding of the role of cinematic design aesthetics in the creation of mise-en-scène to support an audience’s understanding of narrative.
6. Demonstrate a capacity to place your animation project within historical and current animation precedents and traditions.
7. Demonstrate a capacity to demonstrate a high level of craft and production values across analogue and digital processes.
8. Demonstrate a capacity to use critically appraisal and self-reflection to develop, iterate and redirect design ideas.
9. Demonstrate a refined practice of research through journaling and recording of workflow processes

Course intended learning outcomes (CILOs)

This subject also contributes to the following Course Intended Learning Outcomes:

  • Ability to understand an international context, where Animation is seen as an integral part of cultural production. (A.4)
  • Ability to communicate animation concepts and ideas in a professional and convincing manner (C.3)
  • Ability to produce inspirational responses in the integration of animation learning experiences (I.3)
  • Ability to innovatively use and apply animation technologies and materials (I.4)
  • Ability to demonstrate professional skills in Animation production (P.2)
  • Ability to critically select and utilise both analogue and digital animation technologies (P.3)
  • Ability to thoughtfully apply/deploy disciplinary learning in work, with a continuing commitment to personal professional animation development (P.4)
  • Ability to make active connections between diverse forms of information through animation design research and analysis (R.2)
  • Ability to reflect and engage in self-critique and critical thinking (R.4)

Teaching and learning strategies

This subject is comprised of weekly lectures and studio-based workshops and tutorials. Students will be participating in individual tutorials, group discussions and team-based activities throughout the semester. Activities will include demonstrations, presentations, visual tasks and exercises, seminars, case studies and external visits. The subject includes active learning experiences where ongoing feedback is provided weekly in on-campus engagements such as interactive lecture sessions, studios and computer labs. It is therefore imperative that students attend all on-campus engagements.

This subject uses the problem-based learning strategy that involves students in researching and developing their own solutions to complex design challenges ensuring that all content and tasks are relevant to current professional practice in a global context. The lecture sessions will provide knowledge relevant to the subject, enabling students to work on their design projects. Added to this, there is an expectation of approx. 10 hours of self-directed practice outside class hours each week.

In the studios, students will work on their design projects. In each studio the lecturer will discuss with the entire group the challenges they are facing with their projects prompting students faced by similar challenges to facilitate collaborative discussions. The lecturer will be reviewing the work weekly and will provide feedback verbally. It is the students' responsibility to record any feedback provided in studio. During presentations students will be expected to actively participate in collaborative peer review feedback exercises.

Grades, marks and a summary of feedback on final design submissions will be provided through Review.

Content (topics)

Activities will include improvisational exercises, drawing and writing tasks, research, presentations, case studies and a practice based design project which the student will develop during the studio.

Assessment

Assessment task 1: Making, materiality and 2D hybrid approach to animation

Intent:

1. Develop, design and construct two three-dimensional mixed media framed narratives based on a specific brief.

2. Develop, design and produce a 60 second audio soundscape based on a specific brief.

3. Develop a process journal based on a specific brief.

Objective(s):

This task addresses the following subject learning objectives:

1, 2, 3, 4, 5 and 7

This task also addresses the following course intended learning outcomes that are linked with a code to indicate one of the five CAPRI graduate attribute categories (e.g. C.1, A.3, P.4, etc.):

A.4, C.3, I.3, P.2 and R.2

Type: Project
Groupwork: Individual
Weight: 35%
Criteria linkages:
Criteria Weight (%) SLOs CILOs
Communication of design process and depth of research and development 10 2 R.2
Evidence of risk-taking and experimenting with narrative form and techniques 10 4 I.3
Strength of concept. Imagination, creativity and originality of visual design 15 5 C.3
Effective communication of audio, visual and narrative ideas appropriate to the brief 20 1 A.4
Quality of execution of final visual outcome 25 3 P.2
Quality of execution of final audio/sound design outcome 20 7 P.2
SLOs: subject learning objectives
CILOs: course intended learning outcomes

Assessment task 2: Animated film with supporting design book

Intent:

1. Develop, design and produce a 2D Hybrid animated film of up to 60 seconds based on a specific brief.

2. Develop, design and construct a hand-made Design Book that communicates the 2D Hybrid film based on a specific brief.

Objective(s):

This task addresses the following subject learning objectives:

3, 4, 6, 7, 8 and 9

This task also addresses the following course intended learning outcomes that are linked with a code to indicate one of the five CAPRI graduate attribute categories (e.g. C.1, A.3, P.4, etc.):

C.3, I.3, I.4, P.3, P.4 and R.4

Type: Project
Groupwork: Individual
Weight: 65%
Criteria linkages:
Criteria Weight (%) SLOs CILOs
Communication of design process, research and development and narrative arc 10 9 R.4
Quality of execution of final hand-made Design Book 15 3 C.3
Evidence of risk-taking and experimenting with narrative form and techniques 15 4 I.3
Effective 2D Hybrid approach combining analog and digital elements 20 7 P.4
Effective communication of visual and narrative ideas appropriate to the brief 20 6 P.3
Strength of concept. Imagination, creativity and originality of visual design 20 8 I.4
SLOs: subject learning objectives
CILOs: course intended learning outcomes

Minimum requirements

To pass this subject 80% attendance in all activities (lectures, tutorials) is expected. The listed assessment tasks should be submitted on the due date/time. The combined assessment grades should equal a pass grade or above. Assessment criteria relate to the learning objectives listed in this document. See briefs for specific details of assessment criteria for each project. To pass an assessment, work submitted should show satisfactory achievement in all learning objectives.

Recommended texts

Dream Worlds: Production Design for Animation - Hans Bachelor and Don Hahn

The Wes Anderson Collection - Matt Zoller Seitz and Michael Chabon

Filmcraft: Production Design - Fionnuala Halligan

The Visual Story: Creating the Visual Structure of Film, TV and Digital Media - Bruce Block

Animation Sketchbooks - Laura Heit

Framed Ink: Drawing and Composition for Visual Storytellers - Marcos Mateu-Mestre

Understanding Comics - Scott

Costume Design 101: The Business and Art of Creating Costumes for Film and Television - Richard LaMotte

The Noble Approach: Maurice Noble and the Zen of Animation Design - Tod Polson and Chuck Jones

Motion Graphic Design and Fine Art Animation: Principles and Practice - Jon Kasner

Costume Design and Illustration: For Films, Video Games and Animation - Carlo Arellano and Phillip Boutte Jnr

Transforming Type:New Directions in Kinetic Typography - Barbara Brownie

Beautiful Visualisation: Looking at Data through the Eyes of Experts - Juli Steele and Noah Illinsky