88941 Experience Economy

Warning: The information on this page is indicative. The subject outline for a particular session, location and mode of offering is the authoritative source of all information about the subject for that offering. Required texts, recommended texts and references in particular are likely to change. Students will be provided with a subject outline once they enrol in the subject.

Subject handbook information prior to 2024 is available in the Archives.

Description

This subject introduces students to post-industrial capitalism, variously called the service economy, the information economy, the knowledge economy, the experience economy, and the support economy. Through a series of readings, seminars, observations and self-interrogations, students explore the contexts that are making branding significant, such as globalisation, quality assurance, customer relations management, human resources management, post-materialist societal values, and dematerialisation. The subject involves fieldwork investigating how businesses are packaging experiences for target audiences and the critical reflection by each student of their own consumption habits and values.

Content (topics)

This subject addresses some or all of the following issues and topics:

• Theories of Post-industrial economies and their critics
• Pine and Gilmore's The Experience Economy and Zuboff's The Support Economy
• Ingelhardt's postmaterialism
• Klein's No Logo and Ritzer's The Globalisation of Nothing
• The Attention Economy
• Service and self-service economies
• Profit pools and customer loyalty retentio
• The human resources war for talent
• Observational research techniques
• Experience notation
• Psychographic profiling