University of Technology Sydney

84117 Product Design Communication B

Warning: The information on this page is indicative. The subject outline for a particular session, location and mode of offering is the authoritative source of all information about the subject for that offering. Required texts, recommended texts and references in particular are likely to change. Students will be provided with a subject outline once they enrol in the subject.

Subject handbook information prior to 2021 is available in the Archives.

UTS: Design, Architecture and Building: Design
Credit points: 6 cp
Result type: Grade and marks

Requisite(s): 84116 Product Design Communication A
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.

Description

This subject centres around communication and the relevant digital tools used by the product designer in the expression of their ideas. This includes two-dimensional raster and vector-based programs and the construction of three-dimensional geometry in a virtual context.

Subject learning objectives (SLOs)

On successful completion of this subject, students should be able to:

1. Acquire the fundamental knowledge to use software for 2D and 3D visualisation/illustration of Product Design content.
2. Clearly communicate content in documents through the use of visuals and typography.
3. Integrate the knowledge gained in this subject into Product Design process.

Course intended learning outcomes (CILOs)

This subject also contributes to the following Course Intended Learning Outcomes:

  • Effective visual communication skills (C.2)
  • Demonstration of versatility, curiosity and imagination (I.2)
  • Industry specific practical and digital skills (P.1)
  • Accuracy, rigour and care (P.2)

Contribution to the development of graduate attributes

The term CAPRI is used for the five Design, Architecture and Building faculty graduate attribute categories where:

C = communication and groupwork

A = attitudes and values

P = practical and professional

R = research and critique

I = innovation and creativity.

Course intended learning outcomes (CILOs) are linked to these categories using codes (e.g. C-1, A-3, P-4, etc.).

Teaching and learning strategies

This is a technical skills based subject that involves students in developing industry appropriate digital communication techniques and skills. The subject uses design professionals as studio leaders to ensure that all content and tasks are relevant to current professional practice in a global context. This subject includes active learning experiences where ongoing feedback is provided weekly. It is therefore imperative that students attend all online classes. The subject is comprised of two 1.5h studios per week. The knowledge, relevant to the subject, is delivered in studio and will enable students to work on their assessment tasks. The knowledge provided includes information on the principles of communicating design work digitally as it applies to Product Design. Prior to studios, students will be required to prepare questions or complete tasks for the studio leader relating to the assessment task they are working on. Students will be able to do this by reviewing reference material relevant to each week. In the studios, students will work on their design projects with the studio leader. At the beginning of each studio the studio leader will discuss with the entire group the challenges they are facing with their projects. The studio leader will be reviewing the work weekly and will provide feedback verbally.

It shall be the students responsibility to record any feedback provided in studio. During pin-up presentations students will be expected to actively participate in collaborative peer review feedback exercises. Grades, marks and feedback on final design submissions will be provided through Review.

Content (topics)

This subject covers the following topic areas and computer programs at an intermediate and introductory level:

  • Photoshop
  • Illustrator
  • Solidworks
  • Introduction to computer solid modelling techniques
  • Sketching and sculpting for the creation of shapes
  • Part evolution from shapes
  • Graphic communication

Assessment

Assessment task 1: CAD - Digital 3D form creation using SolidWorks.

Intent:

General

Exercises to assess the ability of representing virtual 3D forms and product designs utilising the taught software Solidworks.

Format

A digital submission of design exercises conducted in class.

Objective(s):

This task addresses the following subject learning objectives:

1 and 3

This task also addresses the following course intended learning outcomes that are linked with a code to indicate one of the five CAPRI graduate attribute categories (e.g. C.1, A.3, P.4, etc.):

C.2, I.2 and P.2

Type: Design/drawing/plan/sketch
Groupwork: Individual
Weight: 50%
Criteria linkages:
Criteria Weight (%) SLOs CILOs
Assessment 1.1 - Sketches and simple features 35 1 C.2
Assessment 1.2 - Complex features and rendering 30 3 I.2
Assessment 1.3 - Assemblies and rendering 35 1 P.2
SLOs: subject learning objectives
CILOs: course intended learning outcomes

Assessment task 2: Digital communication - Digital rendering and graphics using Illustrator and Photoshop.

Intent:

General

Exercises to assess the ability of representing product designs as 2D visualisations/illustrations in combination with text, utilising the taught software Illustrator, Photoshop and InDesign.

Format

A digital folio of weekly design exercises conducted in class.

Objective(s):

This task addresses the following subject learning objectives:

1 and 2

This task also addresses the following course intended learning outcomes that are linked with a code to indicate one of the five CAPRI graduate attribute categories (e.g. C.1, A.3, P.4, etc.):

P.1

Type: Portfolio
Groupwork: Individual
Weight: 50%
Criteria linkages:
Criteria Weight (%) SLOs CILOs
Assessment 2.1 - Demonstration of practical digital skills. 10 2 P.1
Assessment 2.2 - Demonstration of practical digital skills. 10 2 P.1
Assessment 2.3 - Demonstration of practical digital skills. 10 2 P.1
Assessment 2.4 - Demonstration of practical digital skills. 10 1 P.1
Assessment 2.5 - Demonstration of practical digital skills. 10 1 P.1
Assessment 2.6 - Demonstration of practical digital skills. 10 1 P.1
Assessment 2.7 - Demonstration of practical digital skills. 10 1 P.1
Assessment 2.8 - Demonstration of practical digital skills. 10 1 P.1
Assessment 2.9 - Demonstration of practical digital skills. 10 1 P.1
Assessment 2.10 - Demonstration of practical digital skills. 10 2 P.1
SLOs: subject learning objectives
CILOs: course intended learning outcomes

Minimum requirements

The DAB attendance policy requires students to attend no less than 80% of formal teaching sessions (lectures and tutorials) for each class they are enrolled in to remain eligible for assessment.

References

Resources for the CAD Module

Boundy, A.W. 2012, Engineering drawing, 8th edn, McGraw-Hill Publishers, North Ryde, N.S.W.

Corbett, G. & Lynda.Com 2017, SOLIDWORKS 2018 Essential Training, Lynda.Com, Carpenteria, California.Lombard, M. 2013, SolidWorks 2013 bible, Wiley, Indianapolis, Ind. (Lynda.com training module accessible via the UTS Library Website)

Resources for the Digital Communication

Belker, H., Gnomon Workshop. & Design Studio Press. 2004, The techniques of Harald Belker, videorecording, Gnomon Workshop, Design Studio Press, Hollywood, California.

Dayley, L.D. & Dayley, B. 2014, Photoshop CC bible, John Wiley & Sons, Indianapolis, Indiana.

Eissen, K. & Steur, R. 2011, Sketching: the basics, Page One Pub., Singapore.

Eissen, K. & Steur, R. 2007, Sketching: drawing techniques for product designers, Page One, Singapore.

Gruman, G. 2010, Adobe InDesign CS5 bible, Wiley Pub., Indianapolis, Indiana.

Henry, K. 2012, Drawing for product designers, Laurence King, London.

Lupton, E. & Phillips, J.C. 2008, Graphic design: the new basics, Princeton Architectural Press, New York. (Online resource available from UTS Library)

Olofsson, E., Sjölén, K. & Umeå Institute of Design 2005, Design sketching :including an extensive collection of inspiring sketches by 24 students at the Umeå Institute of Design, KEEOS Design Books, Sweden.

Powell, D. 1990, Presentation techniques :a guide to drawing and presenting design ideas, Rev edn, Macdonald, London.

Robertson, S. & Bertling, T. 2014, How to render :the fundamentals of light, shadow and reflectivity, First edn, Design Studio Press, Culver City, California.

Robertson, S. & Bertling, T. 2013, How to draw: drawing and sketching objects and environments from your imagination, First edn, Design Studio Press, Culver City, California.

Robertson, S., Design Studio Press & Gnomon Workshop 2004, The techniques of Scott Robertson, Gnomon Workshop, Hollywood, California.

Sjölén, K. & MacDonald, A. 2011, Learning curves, KEEOS Design Books, Sweden.

Yelland, J. & Press for Success 1996, Typo survival kit for all type emergencies, Press for Success, Fremantle, W.A.