University of Technology Sydney

84112 Industrial Design Communications

Warning: The information on this page is indicative. The subject outline for a particular session, location and mode of offering is the authoritative source of all information about the subject for that offering. Required texts, recommended texts and references in particular are likely to change. Students will be provided with a subject outline once they enrol in the subject.

Subject handbook information prior to 2024 is available in the Archives.

UTS: Design, Architecture and Building: Design
Credit points: 6 cp

Subject level:

Undergraduate

Result type: Grade and marks

There are course requisites for this subject. See access conditions.

Description

The development of a visual language for the communication of design ideas and solutions to others is integral to the design process. The subject introduces students to a number of techniques and conventions that reflect the changing nature of communication in design. The ability to quickly hand sketch allows the designer to investigate, develop and reflect on their ideas in a concrete way. The understanding of the conventional language of two-dimensional engineering drawing provides the essential information for products to be produced by others. The digital environment forms the third stream of this subject where the communication of shape and form are further developed.

Subject learning objectives (SLOs)

On successful completion of this subject, students should be able to:

1. understand and apply the conventions of orthographic drawing
2. demonstrate a sound knowledge of basic geometric construction
3. demonstrate competence in freehand sketching
4. apply appropriate drawing techniques for the communication of three dimensional form
5. demonstrate competence in basic use of computer design packages.

Teaching and learning strategies

Semester long with weekly sessions, delivery is a combination of lecture and design studio classes. Face-to-face classes incorporate a range of teaching and learning strategies that include studio activities which are complemented by independent student application of practical skills such as technical drawing and rendering. Students gain a broad appreciation for the importance and variety in the different methods of Industrial Design visual communication.

Content (topics)

The subject will cover the following topic areas:

  • Fundamental elements of drawing – line, form, texture, perspective, light and shade, proportion and scale
  • Seeing, visualising and expressing
  • Shape and the definition of form
  • Various mediums
  • Planes, surfaces, lines
  • Complex surfaces
  • Orthographic multi-view drawing

Assessment

Assessment task 1: Freehand rendering of products in perspective.

Weight: 35%

Assessment task 2: Technical drawing using orthographic techniques.

Weight: 35%

Assessment task 3: Rendering using Illustrator and Photoshop.

Weight: 30%

Required texts

Boundy, A.W. 2012, Engineering drawing, 8th edn, McGraw-Hill Publishers, North Ryde, N.S.W.

Recommended texts

http://www.designsketching.com/index.php

Olofsson, E., Sjölén, K. & Umeå Institute of Design (Sweden) 2005, Design sketching : including an extensive collection of inspiring sketches by 24 students at the Umeå Institute of Design, KEEOS Design Books, [Sweden].

Sjölén, K., Macdonald, A. 2011, Design curves: An inspiring guide to improve your design sketch skills, KEEOS Design Books, [Sweden].

Henry, K., 2012, Drawing for product designers, Laurence King Publishing Ltd, London

References

Belker, H., Gnomon Workshop. & Design Studio Press. 2004, The techniques of Harald Belker, videorecording, Gnomon Workshop ; Design Studio Press,, [Hollywood, Calif.] [Culver City, Calif.].

Boundy, A.W. 2007, Engineering drawing, 7th edn, McGraw-Hill Publishers, North Ryde, N.S.W.

Boundy, A.W. 2012, Engineering drawing, 8th edn, McGraw-Hill Publishers, North Ryde, N.S.W.

Ching, F. 1990, Drawing : a creative process, Van Nostrand Reinhold, New York.

Ching, F. & Juroszek, S.P. 1998, Design drawing, Van Nostrand Reinhold, New York.

Clemens, S.R., Cooney, T.J. & O'Daffer, P.G. 1983, Geometry : with applications and problem solving, Addison-Wesley, Menlo Park, Calif. ; Sydney.

Dantzic, C.M. 1999, How to draw : a complete guide to techniques and appreciation, Laurence King, London.

Davies, A.G.J. 1967, Solid geometry in 3-D for technical drawing, Chatto & Windus, London.

Edwards, B. 1995, Drawing on the artist within : a guide to innovation, invention, imagination and creativity, Pbk. edn, Harper Collins, London.

Eissen, K. & Steur, R. 2007, Sketching : drawing techniques for product designers, Page One, Singapore.

Hanks, K. & Belliston, L. 1977, Draw : a visual approach to thinking, learning, and communicating, W. Kaufmann, Los Altos, Calif.

Montague, J. 1998, Basic perspective drawing : a visual approach, 3rd edn, Wiley, New York;Chichester.

Morris, R., Grant, P., Felton, V., Pipes, A. & Design Council. 1988, Drawing for engineers, videorecording, Design Council,, London.

Olofsson, E., Sjölén, K. & Umeå Institute of Design (Sweden) 2005, Design sketching : including an extensive collection of inspiring sketches by 24 students at the Umeå Institute of Design, KEEOS Design Books, [Sweden].

Pipes, A. 1990, Drawing for 3-dimensional design : concepts, illustrations, presentation, Thames and Hudson, London.

Pipes, A. 2007, Drawing for designers, Laurence King, London.

Powell, D. 1990, Presentation techniques : a guide to drawing and presenting design ideas, Rev. edn, Macdonald, London.

Robertson, S., Gnomon Workshop (Firm) & Design Studio Press. 2004, The techniques of Scott Robertson, videorecording, Gnomon Workshop ;Design Studio Press,, [Hollywood, Calif.][Culver City, Calif.].

Sierp, A. 1971, An advanced course in geometrical drawing, 10th edn, Sands & McDougall, Adelaide.

Smagula, H.J. 2002, Creative drawing, 2nd edn, Laurence King, London.

Sorby, S.A., Manner, K.J. & Baartmans, B.G. 1998, 3-D visualization for engineering graphics, Prentice Hall, Upper Saddle River, N.J.

Standards Association of Australia. 1986, Technical drawing for students, 2nd edn, SAA, North Sydney.

Standards Association of Australia. & Standards Association of New Zealand. 1994, Technical drawing for students : joint handbook, Standards New Zealand, Homebush, N.S.W. Wellington.

Sved, M. 1991, Journey into geometries, Mathematical Association of America, [Buffalo, N.Y.].

Williams, R.A., Standards Association of Australia. & Institution of Engineers Australia. 1993, Engineering drawing handbook, [3rd edn, Standards Australia, Homebush, N.S.W.