84110 Aesthetics in Industrial Design
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Credit points: 6 cp
UndergraduateResult type: Grade and marks
There are course requisites for this subject. See access conditions.
Aesthetics play a very important role in industrial design – how people perceive a product can mean the difference between its success, or failure in the market place. However aesthetics are more than simply a means of selling products, the pleasure derived from using products that look, feel and work beautifully is very important to humans from all backgrounds. This subject explores what it is that determines whether aesthetics succeed or fail, and gives the student first-hand experience in analysing and discussing aesthetic as well as practical experience in designing with aesthetic development as the main focus. The subject covers the creative process and methodologies for identifying and developing both aesthetic judgement and confidence.
Subject learning objectives (SLOs)
On successful completion of this subject, students should be able to:
|1.||have a solid grounding in, and understanding of, aesthetics|
|2.||have an introductory level understanding of the way in which designers manipulate line, colour, shadow and form to satisfy the emotional needs of potential product end users|
|3.||have developed the confidence and ability to put forward and document cohesive, insightful and clearly argued critiques of their work, the work of others and of design in general|
|4.||be able to demonstrate an understanding of the history of designed objects/products and the sociopolitical influences that have moulded design movements|
|5.||have developed academic writing/reading strategies|
|6.||have developed skills in communicating their design ideas.|
Teaching and learning strategies
Semester long with weekly sessions, delivery is a combination of lecture, tutorial and design workshop/studio classes. Face-to-face classes incorporate a range of teaching and learning strategies that include studio activities and student presentations. These are complemented by independent student research application of practical skills such as drawing and model making.
The content of this subject typically includes a series of project based design exercises. These projects can take the format of short conceptual design exercises or longer more conventional projects. The lectures and projects will focus on design critique and aesthetics in design.
Assessment task 1: Design critique - product evaluation and analysis
Assessment task 2: Blocks –3D Model and Visual Presentation
Assessment task 3: Interactivation Project
Fiell, Peter & Charlotte 2001, Designing the 21st. Century, Taschen
Feill, Peter & Charlotte 2002, Industrial Design A-Z, Taschen
Jordan, P. W., 2000, Designing Pleasurable Products : An introduction to the new human factors, London: Taylor & Francis
Manns, J. W., 1998, Aesthetics Armonk, N.Y.: M.E. Sharpe
Norman, Donald. A., 1988, The Design of Everyday Things, New York, Doubleday
Scott, G., 1980, The Architecture of Humanism : a study in the history of taste London, Architectural Press
Stolnitz, Jerome, 1995, Aesthetics New York, Macmillan
Smith, R. A. ed. 1970, Aesthetic Concepts and Education / Urbana, University of Illinois Press
Townsend, D., 1997, An Introduction to Aesthetics, Cambridge, Mass., Blackwell Publishers
Wallschlaeger, Charles & Busic-Snyder, Cynthia, 1992, Basic Visual Concepts and Principles for Artists and Designers, WCB, Dubuque, USA.
Lidwell, W., Manacsa, G., 2009, Deconstructing Product Design: Exploring the Form, Function, Usability, Sustainablity and Commercial Success of 100 Amazing Products, Beverly, Mass., Rockport Publishers
Böhm, F., 2005, KGID: Konstantin Grcic Industrial Design, Phaidon, NY
Rams, D., 1994, Less but better (Weniger, aber besser), Jo Klatt Design+Design Verlag, Hamburg
McCarty, C., 1987, Mario Bellini: Designer, The Museum of Modern Art, NY
Hanks, D. A. & Hoy, A., 2005, American Streamlined Design: The World of Tomorrow, Flammarion, Paris