University of Technology Sydney

54003 Creative Entrepreneurship

Warning: The information on this page is indicative. The subject outline for a particular session, location and mode of offering is the authoritative source of all information about the subject for that offering. Required texts, recommended texts and references in particular are likely to change. Students will be provided with a subject outline once they enrol in the subject.

Subject handbook information prior to 2021 is available in the Archives.

UTS: Communication: FASS Communication Core
Credit points: 8 cp
Result type: Grade and marks

Requisite(s): 32 credit points of completed study in spk(s): C10269 Bachelor of Sound and Music Design OR 32 credit points of completed study in spk(s): C10270 Bachelor of Sound and Music Design Bachelor of Arts International Studies OR 32 credit points of completed study in spk(s): C10276 Bachelor of Music and Sound Design OR 32 credit points of completed study in spk(s): C10277 Bachelor of Music and Sound Design Bachelor of Arts International Studies OR 32 credit points of completed study in spk(s): C10246-C10248, and Category Type = Bachelor's Degree OR 32 credit points of completed study in spk(s): C10250-C10251, and Category Type = Bachelor's Degree OR 32 credit points of completed study in spk(s): C10252-C10263, and Category Type = Bachelor's Combined Degree OR 32 credit points of completed study in spk(s): C10311 Bachelor of Arts Communication (Creative Writing) OR 32 credit points of completed study in spk(s): C10312-C10313, and Category Type = Bachelor's Combined Degree OR 32 credit points of completed study in spk(s): C10314 Bachelor of Arts Communication (Digital and Social Media) OR 32 credit points of completed study in spk(s): C10315-C10316, and Category Type = Bachelor's Combined Degree OR 32 credit points of completed study in spk(s): C10317 Bachelor of Arts Communication (Cultural Studies) OR 32 credit points of completed study in spk(s): C10318-C10319, and Category Type = Bachelor's Combined Degree OR 32 credit points of completed study in spk(s): C10332-C10337, and Category Type = Bachelor's Combined Degree OR 32 credit points of completed study in spk(s): C10425 Bachelor of Music and Sound Design Bachelor of Languages and Cultures

Description

In this subject students explore scenario-based models of working in a changing commercial creative field. Using student-generated creative business proposals and challenging supplied briefs, students, over the course of the subject, develop approaches to managing the demands of clients and creative content markets while staying fiscally solvent and producing creatively vital work. Alongside this, students develop skills in collaborative project management, the production of promotional materials, and in pitching ideas and honing concepts and models in response to feedback.

Subject learning objectives (SLOs)

a. Identify a range of business structures for bringing people together in a creative enterprise
b. Use a critical, socially-engaged methodology to guide the selection of creative projects
c. Analyse strategic considerations in the funding and growth of a creative enterprise
d. Present a persuasive plan for a creative enterprise
e. Reflect on the intersections between creativity and business practices

Course intended learning outcomes (CILOs)

This subject engages with the following Course Intended Learning Outcomes (CILOs), which are tailored to the Graduate Attributes set for all graduates of the Faculty of Arts and Social Sciences:

  • Graduates possess a well-developed awareness of culture and professional practice of music and sound in the context of the technological and creative industries (1.1)
  • Graduates are able to present, explain and evaluate their own and others' work in independent and collaborative contexts (1.2)
  • Graduates are reflexive critical thinkers and creative practitioners who are intellectually curious, imaginative and innovative (2.1)
  • Graduates possess the awareness and skills to behave ethically in personal and professional contexts (5.1)
  • Graduates are innovative agents for change in the creative industries of their local and wider communities (5.2)
  • Graduates possess reflective and analytical skills enabling them to synthesise ideas from a diverse range of sources and communicate effectively to different audiences using appropriate media and modes (6.1)

Teaching and learning strategies

This subject will be delivered through a combination of lectures, discussions and exercises. In tutorials, students will examine and discuss a series of readings and case studies. Students will collaborate in small groups on a creative enterprise of their own design that will test their creative and business vision. On the final day, groups will pitch their work to a panel of industry experts who will provide detailed, interactive feedback. Students will be encouraged to reflect on the intersection of their creative and business goals, and their interactions with others to achieve these goals. Formative feedback on student preparation will be provided in class in Week 4.

Content (topics)

This subject addresses the core elements of designing, building, financing and growing a creative enterprise (whether a one-off project or a continuing business). Students explore the methods for choosing the best structure to attract and hold together a diverse group of people in a high risk enterprise. They learn about creating value through engagement with audiences and understanding the perspectives and expectations of investors; they practice the elements of persuasion and successful pitching. They assess strategic choices of projects to achieve social, psychological and environmental sustainability.

Assessment

Assessment task 1: Industry Positioning

Objective(s):

a, d and e

Weight: 35%
Length:

1000 words

Criteria linkages:
Criteria Weight (%) SLOs CILOs
Understanding of industry structure and value chain 30 a 1.1
Insight into personal skills and capabilities 30 e 1.2
Integration of industry and personal perspectives 20 e 1.1
Clarity of exposition 20 d 6.1
SLOs: subject learning objectives
CILOs: course intended learning outcomes

Assessment task 2: Group Presentation

Objective(s):

a, b, c and d

Weight: 30%
Length:

10 minutes

Criteria linkages:
Criteria Weight (%) SLOs CILOs
Integration of creative and business elements of the enterprise 20 a 5.1
Feasibility of enterprise concept including financial viability 30 b 2.1
Understanding of industry value chain and opportunities 20 c 1.1
Coherence and persuasiveness of presentation 30 d 6.1
SLOs: subject learning objectives
CILOs: course intended learning outcomes

Assessment task 3: Evaluation of Creative Enterprise

Objective(s):

a, c, d and e

Weight: 35%
Length:

1500 words

Criteria linkages:
Criteria Weight (%) SLOs CILOs
Understanding of collaborative processes 25 a 1.2
Insight into personal skills and capabilities 25 e 2.1
Critical insight into the creative and business prospects of the proposed enterprise 25 c 5.2
Reflective insight into the elements of persuasion 25 d 6.1
SLOs: subject learning objectives
CILOs: course intended learning outcomes

Minimum requirements

In this subject assessment tasks are cumulative so that each task builds understanding and/or skills, informed by formative feedback. Consequently, all assessments must be submitted in order for you to receive feedback. Students who do not submit all assessments will not pass the subject.