University of Technology Sydney

21944 Entrepreneurship and Innovation Practice

Warning: The information on this page is indicative. The subject outline for a particular session, location and mode of offering is the authoritative source of all information about the subject for that offering. Required texts, recommended texts and references in particular are likely to change. Students will be provided with a subject outline once they enrol in the subject.

Subject handbook information prior to 2021 is available in the Archives.

UTS: Business
Credit points: 12 cp

Subject level:


Result type: Grade and marks

There are course requisites for this subject. See access conditions.


This is the capstone subject for the Graduate Certificate in Entrepreneurship in the Master of Business Administration in Entrepreneurship (C04304). The subject focuses on the professional practices of developing corporate and entrepreneurial strategies. It draws on knowledge of strategy, design thinking, data analytics and start-up methods. The subject is framed as a consultancy where students work with real clients to investigate a strategic challenge and create innovative solutions and recommendations. Students engage in rigorous research and analysis to identify problems, and deeply understand customer needs, company resources, capabilities, processes and revenue streams as well as the competitive environment including relevant trends and technologies. Students then create or rethink strategic options and evaluate their impact on the business. The aim of this subject is to provide students with the knowledge and skills required for examining, designing, testing, improving or redesigning viable businesses. Students gain a practical understanding of strategic analysis and planning and decision-making processes underlying the generation and invention of value-generating activities as they apply to corporate and entrepreneurial organisations.

Subject learning objectives (SLOs)

Upon successful completion of this subject students should be able to:
1. Demonstrate professional capabilities required for managing strategic innovation and entrepreneurship initiatives
2. Analyse industry, market, economic and competitive conditions and customer or user needs
3. Develop and evaluate strategic options and business solutions
4. Manage the relationships and dynamics involved in leading innovation and communicating results

Course intended learning outcomes (CILOs)

This subject also contributes specifically to the following program learning objectives:

  • Develop, present and discuss a valid business case in a specific context (3.1)
  • Demonstrate interpersonal skills (3.2)

Contribution to the development of graduate attributes

This subject is designed to integrate and apply knowledge of developing corporate and entrepreneurial strategy and business models. Students practice critical, analytical and creative thinking and work collaboratively to develop and communicate a solution effectively to a client.

This subject contributes to the development of the following graduate attributes:

  • Critical thinking, creativity and analytical skills
  • Communication and interpersonal skills

This subject also contributes specifically to develop the following Program Learning Objectives for the Master of Business Administration in Entrepreneurship:

Analyse business plans using multifacted technical and creative skills (2.2)

Teaching and learning strategies

The subject is offered in weekly seminar mode plus three full days of intensive block mode. It is delivered using a mix of experiential learning through live case studies and a best practice approach, complemented by additional learning hours involving blended learning experiences. Delivery of teaching and learning materials, lectures, seminars and discussions are supported by online learning and communication tools and the UTS learning management system. The face to face classes engage students in group work, discussions and exercises to reflect upon and revise the content. In this highly interactive and dynamic subject students are guided by academics and industry project managers. In addition, consulting partners and the EIP advisory council provide expert advice and mentorship. Students are required to present their work on a weekly basis and via interim and final client presentations. The subject relies upon dynamic interaction with a live and often changeable client engagement context so that requirements for deliverable may change in response to client(s) and/or student needs.

Content (topics)

  • Strategic business analysis
  • Research design and methods
  • Client management
  • Design thinking
  • Critical thinking
  • Synthesis and sense making
  • Business modelling
  • Business case development
  • Value proposition design
  • Strategy formulation
  • Presentation and communication


Assessment task 1: Research Report (Individual)


This addresses subject learning objective(s):

1 and 2

Weight: 40%

Assessment task 2: Client Report and Presentation (Group)


This addresses subject learning objective(s):

1, 3 and 4

This addresses program learning objectives(s):


Weight: 30%

Assessment task 3: Client Report (Individual)


This addresses subject learning objective(s):

1, 3 and 4

This addresses program learning objectives(s):


Weight: 30%

Minimum requirements

Students must achieve at least 50% of the subject’s total marks.

Required texts

It is recommended that students engage with a broad range of material, including relevant chapters in recomended books, videos, slides, practitioner literature, news articles, academic journal articles as well as online material. Each lesson will have a list of readings and background material provided in advance on UTS Canvas. It is expected that students engage with this material before attending the relevant class.

Recommended texts

  • Bensoussan, B. E., & Fleisher, C. S. (2012). Analysis without paralysis: 12 tools to make better strategic decisions. FT Press.
  • Blank, S. (2013). The four steps to the epiphany: successful strategies for products that win. BookBaby.
  • Clegg, S. R., Schweitzer, J., Whittle, A., & Pitelis, C. 2017. Strategy: Theory and Practice: SAGE Publications.
  • Croll, A., & Yoskovitz, B. (2013). Lean analytics: Use data to build a better startup faster. O'Reilly Media, Inc.
  • Fleisher, C. S., & Bensoussan, B. E. (2015). Business and competitive analysis: effective application of new and classic methods. FT Press.
  • Liedtka, J., & Ogilvie, T. (2011). Designing for growth. New York.
  • Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons.
  • Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2015). Value proposition design. Campus Verlag.
  • Van Der Pijl, P., Solomon, L. K., & Lokitz, J. (2016). How To Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation. Wiley.