University of Technology Sydney

21942 Start-up Structures, IP and Negotiation

Warning: The information on this page is indicative. The subject outline for a particular session, location and mode of offering is the authoritative source of all information about the subject for that offering. Required texts, recommended texts and references in particular are likely to change. Students will be provided with a subject outline once they enrol in the subject.

Subject handbook information prior to 2021 is available in the Archives.

UTS: Business
Credit points: 6 cp

Subject level:


Result type: Grade and marks

There are course requisites for this subject. See access conditions.


This subject develops knowledge in governance, contracting and negotiation for early-stage enterprises. With a focus on the Australian business environment, students learn how to set up a business, get things started and operational. The key aspects covered are business law, agreements, corporate structures, intellectual property, professional advice and other relevant regulations. Students also learn about principles of ethical business practices and develop their negotiation skills.

Subject learning objectives (SLOs)

Upon successful completion of this subject students should be able to:
1. Demonstrate knowledge of and apply legal, IP and regulatory frameworks relating to early stage enterprises.
2. Demonstrate knowledge of key aspects of starting and operating a new business.
3. Appraise the principles of ethical business behaviours.
4. Apply basic negotiating tools and techniques to achieve an outcome.

Course intended learning outcomes (CILOs)

This subject also contributes specifically to the following program learning objectives:

  • Judge different dimensions of ethical and sustainable decision-making to predict outcomes (4.1)
  • Apply negotiating skills for optimal results (4.2)

Contribution to the development of graduate attributes

This subject is designed to provide students with a suitable understanding of relevant business law and to develop decision making and negotiation skills and techniques essential for establishing and running a business.

This subject contributes to the development of the following graduate attributes:

  • Attitudes and values

This subject also develops the following Program Learning Objective for the Master of Business Administration in Entrepreneurship:

  • Judge different dimensions of ethical and sustainable decision-making to predict outcomes (4.1)
  • Apply negotiating skills for optimal results (4.2)

Teaching and learning strategies

The subject is offered in a mixed intensive block and seminar mode over two full days and four evening sessions. Teaching and learning materials are delivered in a blended approach using a mix of online and face to face classes. The face to face classes engage students in group work, discussions and exercises to reflect upon and revise the content. Discussions and application of theory, case studies and best practices are supported by online learning and communication tools and the UTS learning management system.

Content (topics)

  • Consumer Law
  • Privacy
  • Business structures
  • Business agreements
  • Commercial contracts
  • Intellectual property
  • Regulations & compliance
  • Business ethics
  • Negotiation


Assessment task 1: Three Quizzes (Individual)


This addresses subject learning objective(s):

1, 2 and 3

Weight: 30%

Assessment task 2: Report (Individual)


This addresses subject learning objective(s):

1, 2 and 3

This addresses program learning objectives(s):


Weight: 30%

Assessment task 3: Negotiation Exercise (Individual)


This addresses subject learning objective(s):

3 and 4

This addresses program learning objectives(s):


Weight: 40%

Minimum requirements

Students must achieve at least 50% of the subject’s total marks.

Required texts

It is recommended that students engage with a broad range of material, including relevant chapters in recomended books, videos, slides, practitioner literature, news articles, academic journal articles as well as online material. Each lesson will have a list of readings and background material provided in advance on UTS Canvas. It is expected that students engage with this material before attending the relevant class.

Recommended texts

Guide to Writing Assignments, UTS Business School, University of Technology, Sydney.