University of Technology Sydney

21940 Opportunity Commercialisation

Warning: The information on this page is indicative. The subject outline for a particular session, location and mode of offering is the authoritative source of all information about the subject for that offering. Required texts, recommended texts and references in particular are likely to change. Students will be provided with a subject outline once they enrol in the subject.

Subject handbook information prior to 2021 is available in the Archives.

UTS: Business
Credit points: 12 cp

Subject level:


Result type: Grade and marks

There are course requisites for this subject. See access conditions.


This is the capstone subject for the Graduate Certificate in Commercialisation in the Master of Business Administration in Entrepreneurship (C04304). The subject integrates knowledge and skills of entrepreneurship, innovation, commercialisation and strategic management with prior knowledge of accounting, finance, statistics, marketing and sales. Students learn how to evaluate a business opportunity and develop it through the various stages of commercialisation towards an operational business model for early-stage enterprises. Using a case study approach, students apply an entrepreneurial process; examine business strategy and the development of markets, products/services, business models, financial performance and measurement design.

Subject learning objectives (SLOs)

Upon successful completion of this subject students should be able to:
1. Research and synthesise data in order to identify and evaluate business opportunities
2. Apply relevant strategy and innovation processes involved in the creation of an early stage enterprise
3. Apply tools and techniques for business and opportunity valuation and commercialisation
4. Explain the role and importance of financial performance analysis in attracting investment capital

Course intended learning outcomes (CILOs)

This subject also contributes specifically to the following program learning objectives:

  • Research and synthesise data in order to identify and assess business opportunities (1.1)
  • Use relevant data and analytical tools to evaluate businesses (1.2)

Contribution to the development of graduate attributes

This subject is the capstone in the Graduate Certificate in Commercialisation; it is designed to integrate basic knowledge of finance, accounting, marketing, sales and statistics with the principles of business model and business opportunity evaluation, commercialisation and operationalisation. Students develop the ability to understand how to establish and operate an early stage enterprise.

This subject contributes to the development of the following graduate attributes:

  • Business knowledge and concepts

This subject also develops the following Program Learning Objective for the Master of Business Administration in Entrepreneurship:

  • Contrast different approaches to entrepreneurialism within different companies and within different countries (5.1)

Teaching and learning strategies

The subject is offered in intensive block mode over four full days using a mix of a case study and best practice approach. Delivery of teaching and learning materials, lectures, webinars and discussions are supported by online learning and communication tools and the UTS learning management system. The face to face classes engage students in group work, discussions and exercises to reflect upon and revise the content.

Content (topics)

  • Business strategy
  • Funding models
  • Business models
  • Operational planning
  • Opportunity valuation
  • Commercialisation
  • Product/Service development
  • Value chains
  • Strategy implementation
  • Performance measurement
  • Managing financial performance


Assessment task 1: Report (Individual)


This addresses subject learning objective(s):

1, 2, 3 and 4

This addresses program learning objectives(s):

1.1 and 1.2

Weight: 70%

Assessment task 2: Case study competition (Group)


This addresses subject learning objective(s):

1, 2, 3 and 4

Weight: 30%

Minimum requirements

Students must achieve at least 50% of the subject’s total marks.

Recommended texts

It is recommended that students engage with a broad range of material, including relevant chapters in the recomended textbook, videos, slides, practitioner literature, news articles, academic journal articles as well as online material. Each lesson will have a list of readings and background material provided in advance on Canvas. It is expected that students engage with this material before attending the relevant class.

Other resources

Throughout the session students have access to the UTS Venture Lab located at level 2 of the UTS Business School.