University of Technology Sydney

21932 Start-up Lab 1

Warning: The information on this page is indicative. The subject outline for a particular session, location and mode of offering is the authoritative source of all information about the subject for that offering. Required texts, recommended texts and references in particular are likely to change. Students will be provided with a subject outline once they enrol in the subject.

Subject handbook information prior to 2022 is available in the Archives.

UTS: Business
Credit points: 10 cp

Subject level:


Result type: Pass fail, no marks

There are course requisites for this subject. See access conditions.


This subject helps students develop and execute on various aspects of their entrepreneurial idea. Students agree learning contracts with teaching staff based on their mutual assessment of development needs and key risk and opportunities for their start-up idea. Students choose from a catalogue of online and experiential learning activities and related teaching and learning modules to develop and apply entrepreneurial capabilities and mindsets, and make hands-on experiences to deliver real-world outcomes. The subject also requires the student to produce a project proposal of about 10,000 words based on an original problem of an applied nature. The project proposal is expected to demonstrate the student's competency to conceptualise, conduct and present outcomes and findings based on their own research and experimentation in an independent and applied manner.

Subject learning objectives (SLOs)

Upon successful completion of this subject students should be able to:
1. Demonstrate an understanding of the theoretical concepts and practical frameworks of entrepreneurship
2. Apply entrepreneurial skills and processes to develop innovative ideas and entrepreneurial initiatives
3. Develop a project proposal to commercialise the entrepreneurial idea

Contribution to the development of graduate attributes

The subject contributes to developing skills of entrepreneurial collaboration, system thinking, relationship management, and research methods. This subject contributes to the development of the following graduate attributes:

  1. Critical thinking, creativity and analytical skills
  2. Business practice oriented skills
  3. Communication and interpersonal skills

This subject also contributes specifically to introduce the learning required to deliver the following Program Learning Objectives:

  • PLO 1.1. demonstrate knowledge and understanding of the conceptual and contextual underpinnings of entrepreneurship practice
  • PLO 2.1 apply creative, critical and analytical skills in the process of developing an entrepreneurial project
  • PLO 3.1 demonstrate effective written communication skills enabling presentation of entrepreneurial ideas to a range of audiences
  • PLO 3.2 use oral communication to pitch entrepreneurial ideas clearly and fluently to a range of audiences
  • PLO 4.1 demonstrate understanding of social, ethical and sustainability dimensions of their entrepreneurial proposal
  • PLO 5.1 apply relevant analytical and evaluation tools and frameworks in the pursuit of entrepreneurship

Teaching and learning strategies

The subject draws upon a catalogue of learning modules to develop entrepreneurship capabilities, mindsets, experiences and outcomes. Modules are articulated as 6-8-hour units of content, delivered via online engagement, experiential learning and/or an in class. Learning contracts are agreed between teaching staff and each student based on pre-established learning paths and/or assessment of current state of a students' entrepreneurial journey. A students’ journey through the curriculum is needs based and in Start-up Lab 1 focused on establishing foundation business skills (especially for students with no prior knowledge in business) while working towards developing an entrepreneurial proposal.

Content (topics)

Subject content varies depending on students’ needs and is agreed with teaching staff.


Assessment task 1: Proposal


This addresses subject learning objective(s):

1, 2 and 3

Type: Report
Groupwork: Individual
Weight: 100%

Minimum requirements


Required texts

Readings and other resources will be provided online.