89921 Design Project Preliminary12cp
There are course requisites for this subject. See access conditions.
This subject is a program of individual supervised research or design. Assessment is made on submission of an original body of work which usually includes four elements: research, development, evaluation and report. Topics include research, new product development, packaging, pricing, promotion, advertising, product image, test marketing, strategies and tactics for existing products, services and societal marketing, legislation, and consumerism.
Autumn session, City campus
Spring session, City campus
Detailed subject description.