89303 Client and User-centred Designing6cp
Expert designing involves understanding the situation into which the design will intervene. To reach these understandings, designers must be as creative in their research as in their idea generation and realisation. This subject introduces designers to the methods and strategies being used by the leading design innovation companies around the world to access the activities, values, needs and feelings of those they design for. The subject covers obtrusive and unobtrusive research, and direct and technologically-mediated interviewing. Each technique students learn about is immediately tested in live fieldwork and then translated into clear design briefs.
Autumn session, City campus
Spring session, City campus
Detailed subject description.