89027 Design and Business

Description

Designers create value, yet most designers work in service of project clients or sponsors who ‘own’ that value. As a result, designers can design valuable products and services without fully understanding the business models that they work within. This seminar-based subject aims to equip designers with a comprehensive understanding of value, business, and economies from the perspective of design. Through the subject, designers become much more adept at speaking the language of business and being able to frame design propositions in terms of value propositions and business models. The subject runs as a studio supplemented by instruction in both theories of value and a range of tools for capturing the value constellations that designs aim to establish.

Typical availability

Spring session