87007 Pre-press and Print Production6cp; 3hpw: 1hr (lecture), 2hrs (studio)
Requisite(s): 87632 VC Design Studio: The Ethics of Image and Text AND 87222 VC Design Project: Symbols, Systems and Visual Play AND 87631 VC Design Studio: The Politics of Image and Text
This subject explores the creative potential of print media and gives an overview of the main print technologies in the industry. Topics covered include: the design and production process for print; digital printing versus offset printing; paper and stock; colour management (colour and ink); embellishments and binding; die lines and packaging, and other pre-press tasks such as imposition, colour settings, dot gain management and trapping. Students develop a professional die line, produce packaging mock-ups of a professional standard and learn to produce print-ready artwork that includes print embellishments, with an emphasis on refined typography and image reproduction.
This subject aims to give practical experience in the problems involved, and the solutions available, in preparing files for print, and to develop proficiency in the relevant software packages.
Autumn session, City campus
Spring session, City campus
Detailed subject description.