86150 Consumer Environments6cp
There are course requisites for this subject. See access conditions.
This subject explores the design of tangible and intangible communication environments. This includes tangible channel environments represented by stores, shopping centres and service venues, and intangible channels such as new media and the internet. The application of marketing theory and the notion of brand and its realisation within these environments is explored through a series of design projects. Conceptual strategy, concept design, client presentation techniques and contract documents including working drawings are included within the assessment.
Autumn session, City campus
Spring session, City campus
Detailed subject description.