85601 Design Futures: Business Innovation

Description

This subject examines how design can drive business innovation, enabling businesses to be on the forefront of creating change. It looks at case studies that have employed design-led approaches to create new markets, reshape habits, perceptions and social values. In this context students investigate current practices and trends in design, participatory design and human centred design approaches. By engaging with design management and design thinking theory students gain an understanding of the role design can play in shaping business models and in developing innovative and entrepreneurial design ideas. This subject centres on interdisciplinary collaborations through which students identify new market potential whilst experimenting with future-orienting scenarios, and then design/propose something for that new market.