84813 Product Design Professional Communication

Description

Professional communication of design intent at various stages of the design process is critical in ensuring that clients, design team members and various stakeholders are able to understand, participate and respond to the inherit complexities addressed in product design projects. This subject brings together techniques and methods of communication specific to the product design profession through the development of presentation material designed to articulate salient and persuasive aspects of research and innovation outcomes associated with design projects, in a visually sophisticated way. It develops students' abilities to evaluate and employ appropriate communication techniques for whatever situation is presented to them. Students develop a deeper understanding of the critical importance of effective communication necessary in professional practice.