84110 Aesthetics in Industrial Design

Description

Aesthetics play a very important role in industrial design – how people perceive a product can mean the difference between its success, or failure in the market place. However aesthetics are more than simply a means of selling products, the pleasure derived from using products that look, feel and work beautifully is very important to humans from all backgrounds. This subject explores what it is that determines whether aesthetics succeed or fail, and gives the student first-hand experience in analysing and discussing aesthetic as well as practical experience in designing with aesthetic development as the main focus. The subject covers the creative process and methodologies for identifying and developing both aesthetic judgement and confidence.

Typical availability

Autumn session, City campus