57894 Emergent Media Practices
8cp; pre-recorded online lecture (week 1, 3, 4, 5); live online lecture (Week 6, 7); 90 min tutorial (week 1, 3, 4, 5, 6, 7, 12); 3 workshops (week 2, 8, 9): 120 min per workshop; timetabled consultation (Week 10, 11)There are course requisites for this subject. See access conditions.
Anti-requisite(s): 57218 Emergent Media Practices AND 57694 Emergent Media Practices
Elective
Postgraduate
Description
This subject expands students' knowledge of media relations and media practices in the age of digital media. Students learn about paid, earned, shared, and owned (PESO) media, focussing on earned publicity, shared (social) media, and owned media. They examine contemporary media practices and investigate the opportunities and challenges for strategic communication practice. Informed by students' own research, they develop communication products across multiple media channels and content formats, and address identified publics for a client or issue.
Typical availability
Autumn session, City campus
Detailed subject description.