57237 Organisational Communication and Culture

Description

This subject examines the importance of employee communication for building and supporting organisational culture, maintaining employee loyalty, and facilitating change. Students learn major methods and media used for organisational communication and employee engagement. As employees are key stakeholders for organisations to achieve their overall strategic communication goals, this subject explores contemporary theories and practices of internal organisational communication using case studies, field trips and guest lectures. Students critically analyse key factors that hinder and facilitate positive cultural and organisational changes. They learn to develop effective leadership styles and manage workplace conflicts and negotiations through hands-on activities such as role-plays, simulations and professional business presentations. Students develop ethical and effective internal communication projects to address organisational changes such as mergers and acquisitions, leadership succession and technological disruption.