57236 Experiential Media8cp
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 57178 Digital and Multiplatform Storytelling
This subject explores the ways in which contemporary media projects are increasingly activating audiences through expanded modes of engagement and participation across diverse platforms. Students analyse audience experience for interactive, participatory, transmedia and emerging experiential media. The subject explores major influences on these media forms, such as the emergence of key digital, interactive and social platforms, the role of user experience (UX) design in digital and product design, and the rise of the 'experience economy' and its impacts on cultural events at festivals, galleries and museums. Students examine online documentary, transmedia, augmented reality (AR), virtual reality (VR), fandoms and media artworks to develop a critical and conceptual understanding of experiential media.
Detailed subject description.