57219 Issue and Crisis Communication8cp; availability: not offered to exchange and study abroad students
Requisite(s): 24 credit points of completed study in spk(s): C04385 Master of Strategic Communication OR 24 credit points of completed study in spk(s): C06129 Graduate Diploma Strategic Communication
These requisites may not apply to students in certain courses. See access conditions.
This subject introduces students to issues and crisis communication for organisations. Students explore the role of effective communication in relation to issues and crises for organisational sustainability in highly mediatised and networked organisational environments. They examine case studies of best and worst practice to understand how issues can escalate into crises, and the shifting role of strategic communication in this nexus. Students critically analyse the link between issues and crisis management and organisational reputation using appropriate theoretical perspectives. Students learn about complexities in developing and implementing strategies and tactics in relation to issues and during crises.
Detailed subject description.