57209 Strategic Communication Project

Description

This capstone subject allows students to pursue further studies in their area of professional and/or scholarly interest in the field of strategic communication. They further develop their critical and analytical skills appropriate to working in consultancy and advanced management roles. Students reflect on and apply learning from all subjects in the course to a work-related project. They produce a major document that may be a strategic communication plan for an organisation or a campaign; a critical analysis of an existing communication strategy or campaign; an evaluation of a communication strategy or campaign; or a small original research project to inform a strategic communication campaign. The project should demonstrate evidence of original research as well as reflective and critical thinking.