University of Technology Sydney

57206 Public Relations for Sport

There are course requisites for this subject. See access conditions.


In this subject students unpack history, trends, practices and issues in contemporary sports public relations. The subject emphasises the cultural significance of sports and the role that public relations plays in the modern business of sport. Students gain a strong theoretical foundation in optimising public relations strategies and tactics and linking theory to practical knowledge in areas such as promotion, sponsorship, campaign management, issues and crisis management and community public relations in sports communication. Students develop understanding of the complex commercial and political world of sports by learning about the importance of how public relations creates, sustains and/or challenges identities of sports individuals, teams and organisations. They develop skills in oral and written communication through varied assessment tasks that require them to research, design, present and evaluate messages in diverse traditional and online media platforms. Assessments in the subject allow students to work individually or in groups that require critical reflection on a nominated sports phenomenon, an opportunity to examine public relations influence in managing issues and/or crises in sports, and to design, plan and present strategic sports public relations projects.

Typical availability

Autumn session, City campus

The subject is usually offered in these sessions. To confirm availability check the UTS Timetable Planner.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.