57195 Entrepreneurial Journalism

Description

This subject equips students with the ability to research, build and launch their own journalism start-up. It starts from the premise that if news is a product, then, like every other product, it needs to find a market and be 'sold' into it. Students learn and use the technical, financial and journalistic knowledge bases to build a ready-to-launch lean start-up. Via case studies, site visits and guest lectures, they explore the key steps in entrepreneurship, with an emphasis on building a for-profit venture. Students work individually or in groups on their own start-up with experienced industry professionals.