54060 Understanding Digital Audiences

Description

This subject encourages students to examine communication and cultural practices in the construction of audiences on digital platforms. Students are introduced to key media concepts used to research and understand digital audiences. Students engage with and discuss key theories and concepts relating to digital audiences and gain knowledge of the history of audience studies. Students work individually and in groups to research and learn about the social, historical, cultural and economic aspects of digital sociality, and how digital and social media have impacted the ways we understand and work with audiences in a contemporary media landscape. Students develop skills in essay writing, digital presentation, and collaborative work, and present the results of their investigations through both group-based and independent research.