54048 Brand Advertising Strategies8cp
Requisite(s): (54046 Principles of Advertising OR 58118 Principles of Advertising) AND (54047 Advertising Campaign Practice OR 58129 Advertising Campaign Practice)
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 58229 Brand Advertising Strategies
In this subject, students explore the evolution and implications of contemporary branding. They develop critical skills to understand and analyse various branding strategies, and consider how these are embedded in contemporary media and consumerist phenomena.
Detailed subject description.