54048 Brand Advertising Strategies8cp
Requisite(s): (54046 Principles of Advertising OR 58118 Principles of Advertising) AND (54047 Advertising Campaign Practice OR 58129 Advertising Campaign Practice)
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 58229 Brand Advertising Strategies
In this subject, students explore the logic and evolution of branding. They develop a strong understanding of brand equity and learn how it drives contemporary advertising practice, and they apply the principles of branding to a creative advertising strategy.
Detailed subject description.