54047 Advertising Campaign Practice8cp
Requisite(s): (54046 Principles of Advertising OR 58118 Principles of Advertising) AND (54040 The Ecology of Public Communication OR 58116 The Ecology of Public Communication)
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 58129 Advertising Campaign Practice AND 59333 Advertising Strategies
Students gain insight into the various agency disciplines and their contribution to campaign research and strategy, creation and production of ideas, media planning, and pitching as an agency team. Topics include the significance of strategic planning in campaign development, conceptual issues involved in the production of advertising ideas, and the development and selling of an integrated campaign to a client. Students engage in scriptwriting and the production of creative campaign concepts for broadcast and social media.
Detailed subject description.