54046 Principles of Advertising8cp
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 58118 Principles of Advertising AND 59330 Advertising Practice
Students are introduced to the principles and practice of advertising and its unique role in business and society. Creativity in advertising is examined through an exploration of the art and science of advertising and how these apparent contradictions influence principles and industry practice. Students learn how to develop and present a range of creative ideas appropriate to the various stages of effectively promoting a product, service or idea in sectors as diverse as public, private and not-for-profit.
Detailed subject description.