54044 Media Writing Production8cp
Requisite(s): (54040 The Ecology of Public Communication OR 58116 The Ecology of Public Communication) AND (54042 Principles of Public Relations OR 58117 Principles of Public Relations)) OR ((54061 Digital Media: Marketing, Metrics and Data OR 58337 Engagement, Participation, Gamification) AND (54060 Understanding Digital Audiences OR 58335 Digital Communities)
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 58214 Media Writing and Production
In this subject, students develop knowledge and practice in writing and producing materials such as media releases, feature articles, newsletters, brochures, speeches, profiles, websites and print, and online production. The requirements of different genre and styles of public communication writing are explored together with issues of rhetoric and persuasion in public relations. Students enhance their skills in writing, design production and the application of these skills to the internet. Student work integrates theories and principles of effective public communication with technical skills in their fields of focus.
Detailed subject description.