University of Technology Sydney

54044 Media Writing Production

8cp; To comply with health advice from NSW Health, the planned delivery of this subject for Spring 2021 has been adjusted. Activities scheduled for campus until the 27th of August (inclusive) are being moved online. Timetabled activities for the remainder of the session will be held on campus only if the public health situation permits face-to-face learning in available teaching spaces. Please log into Canvas and monitor your UTS email for the latest advice concerning subject delivery and assessment information.
Requisite(s): (54040 The Ecology of Public Communication OR 58116 The Ecology of Public Communication) AND (54042 Principles of Public Relations OR 58117 Principles of Public Relations)) OR ((54061 Digital Media: Marketing, Metrics and Data OR 58337 Engagement, Participation, Gamification) AND (54060 Understanding Digital Audiences OR 58335 Digital Communities)
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 58214 Media Writing and Production

Description

In this subject, students develop knowledge and practice in writing and producing materials such as media releases, feature articles, newsletters, brochures, speeches, profiles, websites and print, and online production. The requirements of different genre and styles of public communication writing are explored together with issues of rhetoric and persuasion in public relations. Students enhance their skills in writing, design production and the application of these skills to the internet. Student work integrates theories and principles of effective public communication with technical skills in their fields of focus.


Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.