University of Technology Sydney

54042 Principles of Public Relations

There are course requisites for this subject. See access conditions.
Anti-requisite(s): 58117 Principles of Public Relations


In this subject, students learn about theories, models and principles of contemporary public relations. Content covered traces the historical evolution of public relations from technical function to strategic management. Students collaborate in groups to examine public relations' influence in news story development by analysing principles of newsworthiness of media stories. Students are introduced to research, media plan and media release writing as examples of key outputs in public relations practice.

Detailed subject description.

Access conditions

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