University of Technology Sydney

54042 Principles of Public Relations

8cp; To comply with health advice from NSW Health, the planned delivery of this subject for Spring 2021 has been adjusted. Activities scheduled for campus until the 27th of August (inclusive) are being moved online. Timetabled activities for the remainder of the session will be held on campus only if the public health situation permits face-to-face learning in available teaching spaces. Please log into Canvas and monitor your UTS email for the latest advice concerning subject delivery and assessment information.
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 58117 Principles of Public Relations


In this subject, students learn about theories, models and principles of contemporary public relations. Content covered traces the historical evolution of public relations from technical function to strategic management. Students collaborate in groups to examine public relations' influence in news story development by analysing principles of newsworthiness of media stories. Students are introduced to research, media plan and media release writing as examples of key outputs in public relations practice.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.