54041 Integrated Communication

Description

Students respond to an external client brief culminating in a pitch and feedback session. Students choose their client from a selection on offer from the for-profit, not-for-profit or government sectors, aligning their choice with their work experience goals. They develop an integrated communication strategy and produce a major piece of work for their clients. This industry collaboration gives students an opportunity to test out skills learnt in their degree and develop industry experience to assist them with their move into their professional field. It helps students understand industry-standard expectations and equips them with relevant professional skills and knowledge.