54041 Integrated Communication8cp; To comply with health advice from NSW Health, the planned delivery of this subject for Spring 2021 has been adjusted. Activities scheduled for campus until the 27th of August (inclusive) are being moved online. Timetabled activities for the remainder of the session will be held on campus only if the public health situation permits face-to-face learning in available teaching spaces. Please log into Canvas and monitor your UTS email for the latest advice concerning subject delivery and assessment information.
Requisite(s): 40 credit points of completed study in spk(s): MAJ10048 Public Communication Major OR 40 credit points of completed study in spk(s): MAJ10024 Public Communication major BAComm
Anti-requisite(s): 58312 Integrated Communication
Students respond to an external client brief culminating in a pitch and feedback session. Students choose their client from a selection on offer from the for-profit, not-for-profit or government sectors, aligning their choice with their work experience goals. They develop an integrated communication strategy and produce a major piece of work for their clients. This industry collaboration gives students an opportunity to test out skills learnt in their degree and develop industry experience to assist them with their move into their professional field. It helps students understand industry-standard expectations and equips them with relevant professional skills and knowledge.
Detailed subject description.