54040 The Ecology of Public Communication8cp
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 58116 The Ecology of Public Communication
In this subject, students explore the field of public communication and the major areas of practice. They gain an understanding of the role of communication in the public sphere, of publics, environments and contexts for communication. Students explore the roles of public communication professionals in contributing to the public sphere, including issues of ethics and persuasion. They learn how public communication, public relations and advertising are conceptualised and practised in organisations from different sectors such as not-for-profit, for-profit and government. They explore issues and controversies in the field such as social representations, agendas and advocacy. Students apply theory to practice when they develop a communication product and persuasive text to attract publics to an event.
Detailed subject description.