University of Technology Sydney

54040 The Ecology of Public Communication

There are course requisites for this subject. See access conditions.
Anti-requisite(s): 58116 The Ecology of Public Communication


In this subject, students explore the field of public communication and the major areas of practice. They gain an understanding of the role of communication in the public sphere, of publics, environments and contexts for communication. Students explore the roles of public communication professionals in contributing to the public sphere, including issues of ethics and persuasion. They learn how public communication, public relations and advertising are conceptualised and practised in organisations from different sectors such as not-for-profit, for-profit and government. They explore issues and controversies in the field such as social representations, agendas and advocacy. Students apply theory to practice when they develop a communication product and persuasive text to attract publics to an event.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.