University of Technology Sydney

54040 The Ecology of Public Communication

8cp; To comply with health advice from NSW Health, the planned delivery of this subject for Spring 2021 has been adjusted. Activities scheduled for campus until the 27th of August (inclusive) are being moved online. Timetabled activities for the remainder of the session will be held on campus only if the public health situation permits face-to-face learning in available teaching spaces. Please log into Canvas and monitor your UTS email for the latest advice concerning subject delivery and assessment information.
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 58116 The Ecology of Public Communication


In this subject, students explore the field of public communication and the major areas of practice. They gain an understanding of the role of communication in the public sphere, of publics, environments and contexts for communication. Students explore the roles of public communication professionals in contributing to the public sphere, including issues of ethics and persuasion. They learn how public communication, public relations and advertising are conceptualised and practised in organisations from different sectors such as not-for-profit, for-profit and government. They explore issues and controversies in the field such as social representations, agendas and advocacy. Students apply theory to practice when they develop a communication product and persuasive text to attract publics to an event.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.