University of Technology Sydney

52682 Digital Media Metrics

There are course requisites for this subject. See access conditions.
Anti-requisite(s): 54061 Digital Media: Marketing, Metrics and Data AND 58337 Engagement, Participation, Gamification


This subject responds to the digital media industry's growing emphasis and reliance on data and metrics to better segment, target and understand audiences. Students learn the foundations of social media metrics, and engage with social media data to consider aspects of digital engagement, how this is measured, and the benefits and limitations in doing so. In exploring social media metrics, students explore the ethical and equity issues resulting from measuring, analysing and using digital traces. Within a critical approach to working with social media data, students develop skills in data collection, analysis, and visualisation.

Typical availability

Spring session, City campus

The subject is usually offered in these sessions. To confirm availability check the UTS Timetable Planner.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.