University of Technology Sydney

52647 Professional Project

6cp
Requisite(s): 32 credit points of completed study in spk(s): MAJ10046 Journalism Major OR 36 credit points of completed study in spk(s): MAJ09478 48cp Journalism Major OR 36 credit points of completed study in spk(s): MAJ09486 48cp Journalism Major
Anti-requisite(s): 54025 Industry Portfolio

Description

In this final subject, students develop a professional media start up project that showcases their entrepreneurial thinking skills, while developing the professional identity required for graduate journalists. With insights from academic and industry genre experts, students learn how to produce a professional pitch deck and study entrepreneurship and leading industry digital practice. From freelancing to start-ups, students focus on the latest developments in entrepreneurial practice and innovative business models such as subscription, donation, contribution, cooperative and partnership structures that have disrupted traditional advertising models supporting journalism practice. Students also consider market logics, the provenance and place of journalism in a digital environment, the changing habits, needs and expectations of audiences and the demand for relationships that can be trusted.

Typical availability

Autumn session, City campus,
Spring session, City campus

The subject is usually offered in these sessions. To confirm availability check the UTS Timetable Planner.


Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.