48270 Entrepreneurship and Commercialisation
6cp; on campusRequisite(s): 120 credit points of completed study in Bachelor's Degree owned by FEIT OR 120 credit points of completed study in Bachelor's Honours Embedded owned by FEIT OR 120 credit points of completed study in Bachelor's Combined Degree owned by FEIT OR 120 credit points of completed study in Bachelor's Combined Honours owned by FEIT OR 120 credit points of completed study in Bachelor's Combined Honours co-owned by FEIT OR 120 credit points of completed study in Bachelor's Combined Degree co-owned by FEIT
Undergraduate
Description
This later stage undergraduate subject develops students' understanding of the various roles within an enterprise, using a business planning framework to present topics such as strategy, marketing, operations, personnel, and finance. This subject has strong practical orientation, using contemporary case studies to broaden students' perspectives and demonstrate the application of the concepts covered. This subject is taught just before students enter the commercial world, to provide engineering students with insight into the other functions of an organisation, and allow them to communicate more effectively with those roles.
Typical availability
Autumn session, City campus
Spring session, City campus
Detailed subject description.