University of Technology Sydney

42905 Marketing Technology

6cp; 3hpw; availability: offered only to students enrolled in Graduate Certificate in Information Technology Management (C11138), Graduate Certificate in Strategic IT Leadership (C11190), Graduate Diploma in Information Technology Management (C06060) and Master of Business in Information Technology Management (C04161)
There are course requisites for this subject. See access conditions.




This subject gives non-marketers, especially managers with a technical background, a new way of thinking about customers and their organisation. In this respect, it treats marketing as the process of accessing new customers and understanding their needs, thereby creating value for the organisation. This subject covers the fundamentals of marketing with special emphasis upon the marketing of technology and the way technology is changing the practice of marketing. The subject also challenges students to critically analyse the field of marketing's contribution to environmental sustainability and social change. After introducing essential marketing concepts, the subject relates these to technology industries, focusing on the way innovation in technology is changing marketing practice. Throughout the subject, participants are challenged to consider the wider socioeconomic and environmental impacts and challenges facing contemporary marketing practices.

Typical availability

Spring session, City campus

Detailed subject description.

Fee information

Information to assist with determining the applicable fee type can be found at Understanding fees.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.