420103 Digital Strategy: Aligning Business and Technology6cp; block, fully online mode (3 online zoom sessions)
There are course requisites for this subject. See access conditions.
This subject focuses on the major concepts, issues and practices involved in the strategic alignment of technologies and business objectives. Students interrogate the impacts of digitisation on businesses and explore to what extent different digital technologies affect strategy development. With those technological applications at the forefront, the structuring and planning of technology projects and investments and impacts on business areas such as customers, operations and business models are investigated. The unit looks at the alignment of technologies and strategy in the framework of efficiency, value creation, and continuous innovation.
Detailed subject description.