41051 Accelerating Your Prototyping and Commercialisation Strategies6cp
Requisite(s): 41023 Early-stage Prototyping
This subject is designed to help students develop a commercialisation plan for a prototype. Specifically, the subject provides students with practice in prototyping in teams with an eye on investibility and business factors - the keys to commercialisation. Investibility is defined in this subject as designing a prototypical solution that meets an unmet need (is desirable to people), can be delivered to the market (technically feasible) and can be structured in an appropriate business model (viable business). Together these are the three innovation challenges in this subject.
Working in teams, students identify customer needs, design prototypical solutions using the latest design thinking methods and design value, delivery and business propositions. Customer validation is used to refine prototypes and business models throughout the subject that emphasises the commercialisation phase.
This subject provides a roadmap for product and business design. Students create prototypical products and services and a project design portfolio that can prepare them for success in other project-based work, in graduate employment, or in startup ventures.
Detailed subject description.