31258 Innovations for Global Relationship Management

Description

The computing industry in Australia has passed through a number of stages and is entering a phase where its pivotal role is using computers to maintain relationships, knowledge management and innovation. This has lead to competitive advantage becoming the most important goal. This subject places local IT industries firmly within the local and global economic context. The topics covered include: an overview of the global IT industry, including its direction and structure; the value of IT in business; implications of e-commerce, customer relationship and knowledge management, user modelling, outsourcing, and off-shoring; and legal issues in the new economy for formalising those relationships. The subject also looks at ways of organising business information in organisations, with a focus on informal flows found in organisations. Relationships differ in the kind of work undertaken, process followed in team formation and management. This subject covers relationship building by having students using tools such as portals for maintaining customer loyalty and outsourcing collaborations.

Typical availability

Spring session, City campus