26819 Strategic Design Studio

Description

The subject focuses on developing creative and strategic problem-solving skills. Increasing complexity, technological change and uncertainty make problem-solving one of the most critical professional skills. Strategic Design Studio draws on strategy, design practice, data analytics, start-up methods and organisational transformation. Framed as a strategic consultancy, students work with real clients to investigate a business challenge, create innovative solutions and advise on corporate and entrepreneurial strategies.

Students engage in rigorous research to understand and evaluate customer needs, client resources, capabilities, processes and revenue streams, the competitive environment and relevant trends and technologies. They then rethink strategic choices, identify new opportunities and solutions and assess their impact on the organisation. This subject aims to provide students with the knowledge and skills required for examining, designing, testing, improving or redesigning viable businesses. Students gain a practical understanding of strategic decision-making processes underlying the generation and invention of value-generating activities.