26809 Digital and Social Media Marketing

Description

Digital and social media marketing is a dynamic new area of marketing that continues to evolve due to changes in technology, competitive landscape and consumer behaviour. This subject provides students with an opportunity to investigate issues that influence markets, emphasising the impact of digital and social media on marketing goods and services, branding, and reputation in the digital world and strategic planning for digital marketing. Students gain a richer understanding of the digital marketing landscape and acquire a new set of concepts and tools to digitally create, distribute, promote and price products and services.