University of Technology Sydney

26809 Digital and Social Media Marketing

3cp
There are course requisites for this subject. See access conditions.

Postgraduate

Description

Digital and social media marketing is a dynamic new area of marketing that continues to evolve as a result of changes in technology, competitive landscape and consumer behaviour. This subject provides candidates with an opportunity to investigate issues that influence markets with an emphasis on the impact of digital and social media on the marketing of goods and services, branding, and reputation in the digital world as well as strategic planning for digital marketing. Participants gain a richer understanding of the digital marketing landscape and acquire a new set of concepts and tools to digitally create, distribute, promote and price products and services.


Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.