26804 Data Driven Decision Making

Description

Business analytics is concerned with the use of data, quantitative analysis, predictive models, and evidence-based management to create value for organisations. With the tremendous growth in the amount of data being generated by organisations, government, and society, it is crucial that the leaders of tomorrow understand the proper tools to be able to make evidence-based decisions. In this subject, students are provided with the foundations of business analytics, as well as an introduction to techniques and methods required for data-driven decision-making. Students gain the necessary knowledge to initiate and conduct small scale business analytics projects and professionally communicate their findings to a diverse set of stakeholders.