24983 Start-up Data, Marketing and Sales6cp; intensive block mode
There are course requisites for this subject. See access conditions.
This subject develops market analysis, marketing and sales knowledge and skills for entrepreneurs and innovators. The topics covered provide a basic understanding of how to collect and interpret data about markets, customer behaviour, experiences and sales. This information is used in a start-up environment for developing a path to market for new ventures and for launching new and innovative products or services. Students learn about market segmentation, marketing and sales strategies and how use analytical techniques to make evidence-based decisions and develop data driven start-ups.
Detailed subject description.