24910 Entrepreneurial Marketing and Sales3cp; blended learning with alternating online and classroom sessions
There are course requisites for this subject. See access conditions.
This subject, partially delivered online, develops marketing and sales knowledge and skills for entrepreneurs. The topics covered provide a basic understanding of concepts including customer behaviour and experiences, market analysis, segmentation, marketing strategy and planning as well as sales, networking and the role of social media. Students learn how, in early-stage enterprises, marketing and sales are used to develop markets, products and services.
Detailed subject description.