24909 Consumer Research6cp
There are course requisites for this subject. See access conditions.
This subject provides students with critical understanding of a range of key topics in consumer research that serves as a foundation for students to develop their own research. Topics covered focus on consumer information processing, including information acquisition, integration, and effects on behaviour/decision making. Participation in the subject facilitates students' development of analytical skills involving the identification and evaluation of different research streams thus enabling them to propose and undertake new research to the advancement of current knowledge.
Detailed subject description.