University of Technology Sydney

24809 Strategic Marketing

6cp
There are course requisites for this subject. See access conditions.

Postgraduate

Description

Strategic marketing is about creating distinctive and valued offerings that service customers’ needs while establishing a competitive positioning. Candidates will understand how to develop, implement and evaluate marketing-oriented strategies in competitive global environments where they need to deliver superior value to customers and firms. This subject covers the key concepts and analytical tools used to identify, research, evaluate, develop, target, position and launch products and services that meet market needs while driving sustainable competitive advantage. They will develop competencies to implement strategic marketing decisions in a cross-functional and integrated manner and to establish brand across a portfolio of services and differing channels. Candidates will explore a variety of differing strategies and master analytical techniques to determine optimal strategies based on a variety of qualitative and quantitative sources. Effectively communicating such strategies will require candidates blend analytical and creative thinking.


Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.