24809 Strategic Marketing6cp
There are course requisites for this subject. See access conditions.
Strategic marketing is about creating distinctive and valued offerings that services customers’ needs while establishing a competitive positioning. Candidates understand how to develop, implement and evaluate marketing-oriented strategies in competitive global environments where they need to deliver superior value to customers and firms. This subject covers the key concepts and analytical tools used to identify, research, evaluate, develop, target, position and launch products and services that meet market needs while driving sustainable competitive advantage. They develop competencies to implement strategic marketing decisions in a cross-functional and integrated manner and to establish brand across a portfolio of services and differing channels. Candidates explore a variety of differing strategies and master analytical techniques to determine optimal strategies based on a variety of qualitative and quantitative sources. Effectively communicating such strategies requires candidates to blend analytical and creative thinking.
Detailed subject description.