University of Technology Sydney

24757 Marketing Data Analysis

Requisite(s): ((24734 Marketing Management OR 24834 Marketing Decision Making) AND 24710 Buyer Behaviour AND 24720 Applied Marketing Research)
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.



This subject provides rigorous training in advanced marketing data analysis to gain valuable consumer insights. It helps students develop quantitative research skills that are critical to both knowledge generation in marketing theory and problem solving in marketing practice. Students use statistical software to conduct various multivariate data analyses to solve a variety of marketing-related problems.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.