24757 Marketing Data Analysis6cp
Requisite(s): 24734c Marketing Management AND ( 24710c Buyer Behaviour )
The lower case 'c' after the subject code indicates that the subject is a corequisite. See definitions for details.
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
This subject provides rigorous training in advanced marketing data analysis to gain valuable consumer insights. It helps students develop quantitative research skills that are critical to both knowledge generation in marketing theory and problem solving in marketing practice. Students use statistical software to conduct various multivariate data analyses to solve a variety of marketing-related problems.
Detailed subject description.